I found this blogger, Dustin Curtis, yesterday on a click-thru-tangent from Lifehacker. I was reading the research on Sleep Hacking when I noticed he was a designer and from there I started reading his other blogs.

One story in particular jumped out. It seems Dustin does a lot of travelling and while trying to book flights he became so frustrated with American Airlines site that he wrote them a letter explaining his frustration and offering them a redesign! Being a designer myself there are a number of times I visit a site and feel I could’ve done better but I’d never have thought to actually write to the company and offer to do it better!

I don’t normally take much to do with the Old Firm - being from Scotland it’s always best stay neutral - but I just saw the new ad campaign for Celtic’s new away shirt and was quite impressed.

As seems to be the trend this year Celtic (or rather, Nike) have went retro and are revamping an old Celtic away shirt known as the “bumblebee“. It’s basically black and luminous yellow hoops and is one of those shirts you either loved or loathed (like Inter’s Crusader shirt).

The awesomeness of the ad does not come from the shirt itself or the design (which I think is pretty mediocre by Nike’s standard) but the tagline “There’s a buzz about the place.” For those that don’t know this was a much lampooned catchphrase of former Celtic player, Paul McStay. Combining these 2 elements is a stroke of genius that will truly appeal to Celtic’s fans, especially in the period of nostalgia that we seem to be in.

Shirt design is something I’d love to get in to. My dream would be to design an Inter shirt - I’d go retro too and base the away kit on my favourite Inter kit from 89.